I've turned on Facebook Connect (yes it only took a week after Amber told me about it) with the Disqus commenting system we use here. Now you can post a comment on the blog using your Facebook account for credentials. Despite all the attention Twitter gets in our neck of the digital woods, it seems to me that Facebook is building overwhelming momentum in the social media space. With 150 million plus users the network effect is really starting to kick in. The success of Facebook also puts the lie to the widely accepted truism that Twitter competitor, FriendFeed, isn't growing because it's hard to use. I'd argue that Facebook is just as overwhelming to the new user but it rewards his or her initial struggle immediately and palpably due to the size of its network. Twitter succeeds for the same reason. It's not simplicity, it's simply the number of people who use the service.
Give our new Facebook Connect-powered commenting system a try and let me know what you think.